Brand Identity for Ma Thulir, a new saree boutique brand from Tamil Nadu
Ma thulir, in its literal sense, means fresh mango shoots - a deeply auspicious concept in southern India. Two aspects of the brand’s name have been interpreted artistically in the logo. The logo is designed to be a visual representation of the brand personality; it’s simple style is in tune with the brand’s unadorned aesthetic language. It stands for a new beginning, a thulir of sorts.
Logo Concept Ideations
